With over a decade of experience in the Malaysian intellectual property (IP) industry, Joyi empowers businesses, from established corporations to dynamic SMEs, with comprehensive IP services and solutions. Her expertise encompasses trademarks, copyrights, patents, and industrial designs. She has a proven track record of serving prominent Malaysian developers, leading household appliance manufacturers, SaaS, PaaS providers.

Joyi specializes in providing premium, personalized services and strategic counsel, tailored to each client's unique needs. She excel in navigating the complexities of protecting brand identity, particularly in the global market, and assist clients in securing and enforcing their IP rights across borders. She provide proactive strategies to mitigate brand disputes, ensuring clients can confidently exercise their legal rights.

Recognizing the importance of education in the IP landscape, She is committed to helping clients understand the intricacies of intellectual property through personalized training programs. Her focus is on translating intellectual property into a strategic advantage, enabling businesses to confidently build and protect their valuable assets.